Penn State’s Nick Singleton signs ‘significant’ NIL endorsement deal

By Mike Drago Last updated Jun 11, 2022

Gov. Mifffin's Nick Singleton. (Tim Macrina photo)

(This story has been updated, removing the fact that Nick Singleton is the first Penn State player to sign such a deal.)

Months before his first college game with Penn State Nick Singleton has signed a multi-year endorsement deal with a national remodeling company headquartered in Mechanicsburg.

Terms of the deal were not announced by West Shore Home but the Gov. Mifflin grad will earn a “significant” sum, a source close to the deal told Mike DragoSports.com.

The deal, made possible through the new NCAA rule allowing college player to obtain name, image and likeness sponsorships. It was announced Thursday, via a press release by West Shore Home, which has 30 stores across the nation.

Singleton enrolled at Penn State in January, participated in spring workouts and the Blue-White game, and is expected to make an instant contribution for the Nittany Lions at running back this season.

“I’m honored to not only be a part of the Nittany Lion nation but a teammate of West Shore Home,” Singleton said in the release. “So many of the company’s core values embody what I strive for each day. This includes being an exceptional teammate, being great at whatever we do and getting better every single day.”

Singleton rushed for 2,043 yards and 44 touchdowns as a senior and set Berks records for career touchdowns and rushing yards.

He was selected to play in the 2022 All-American Bowl and was ranked as the No. 1 running back recruit in the nation by 247Sports.com.

“We are thrilled to partner with Nick Singleton,” B.J. Werzyn, CEO of West Shore Home, said in the release. “As an athlete and role model, he embodies many of our core values at West Shore Home. He excels not only on the football field, but academically and in the community.

“As a Penn State alumnus, I’m proud that Nick is representing the Nittany Lions and that West Shore Home is part of his college journey.”

Earlier this week, Penn State coach James Franklin said it was important that the program step up its NIL game.